The Great Greek Mediterranean Grill Reports 61% Sales Growth and Major Expansion in First Half of 2024

The Great Greek Mediterranean Grill has demonstrated remarkable expansion and financial performance during the first half of 2024, opening seven new locations across six states including Alabama, California, Georgia, Utah, and Florida. The company's aggressive growth strategy has resulted in a substantial 61% increase in systemwide sales compared to the same period in 2023, reflecting strong consumer demand and effective franchise execution. Bob Andersen, President of The Great Greek Mediterranean Grill, emphasized that this success stems from the brand's strategic development approach and the commitment of its franchise owners.

Currently operating 54 locations across 17 U.S. states, the brand has expanded its international presence with its first restaurant in Toronto, Canada, signaling the beginning of broader global growth initiatives. The company's ambitious 2024 plans include opening an additional 25 locations by year-end, introducing the brand to new markets such as New Mexico, North Carolina, Pennsylvania, and Wisconsin. With 270 units in the development pipeline, The Great Greek Mediterranean Grill is positioned to surpass 100 locations by 2025, demonstrating sustained momentum in the competitive fast-casual restaurant industry.

Industry recognition has accompanied this growth, with The Great Greek Mediterranean Grill being named a Top 100 Mover & Shaker by Fast Casual for the second consecutive year, ranking 13th among the top 75 brands—a significant improvement of 32 positions from the previous year. Additionally, the South Florida Business Journal has recognized the company as one of the fastest-growing companies of 2024 based on revenue growth over a three-year period. Ray Titus, CEO of United Franchise Group™, the parent company, highlighted the brand's distinctive position in the Mediterranean fast-casual segment, attributing success to quality, service, and value that drive customer satisfaction and loyalty.

The brand recently celebrated achievements at the United Franchise Group's 2024 World Expo in Nashville, where franchise owners received recognition for outstanding performance through awards including MVP, President's Award, and Circle of Excellence. As part of its growth strategy, The Great Greek Mediterranean Grill established a Millionaire Club, inducting 16 locations that achieved significant sales milestones, underscoring the financial potential of the franchise model. The brand's menu, featuring authentic Mediterranean recipes prepared fresh in-house, continues to attract consumers seeking healthy and flavorful dining options, contributing to its expanding popularity and market presence.