Activate Games Opens Cambridge Location, Expanding Active Entertainment Concept

Activate Games Inc. has announced the opening of its Cambridge, Ontario location on July 14, 2024, marking the company's fifth location in Ontario and reinforcing its position as the fastest-growing entertainment concept worldwide. The Cambridge venue represents a strategic expansion for the company, which currently operates 14 locations across Canada and 12 in the United States, with international expansion plans for the UK, Ireland, and Dubai underway.

The Cambridge location holds special significance for co-founders Adam and Megan Schmidt, representing a return to the community where their entrepreneurial journey began. Adam Schmidt, CEO of Activate Games Inc., emphasized the strategic importance of this expansion, stating that it allows the company to reach more communities, create new jobs, and solidify its presence as a leader in active gaming. Megan Schmidt described bringing Activate to the Waterloo Region as a dream come true and heartfelt return to their hometown.

The new Cambridge facility spans 11,258 square feet of gaming space featuring 11 different game rooms, with each game lasting between 1-3 minutes and the full gaming experience designed to last 75 minutes. Located at 42 Pinebush Rd with easy access from the ON-401, the venue caters to players aged 4 and older, with extended weekend operating hours to accommodate various schedules. Visitors are encouraged to wear activewear and indoor runners and complete required waivers in advance to streamline their experience.

This expansion represents more than just another location addition for Activate Games. The company has revolutionized entertainment by blending physical activity with gaming, creating a unique experience that addresses growing demand for more engaging and active forms of entertainment. This approach potentially impacts public health by encouraging physical activity among gamers while signaling a significant shift in the entertainment industry toward interactive, physically engaging experiences.

The rapid growth of Activate Games suggests a growing market for active entertainment experiences that could have far-reaching implications for traditional gaming and entertainment sectors, potentially pushing them to innovate and adapt to changing consumer preferences. As the company continues to expand, it creates new job opportunities in local communities while contributing to economic development. The success of Activate Games may also inspire further innovation in the entertainment and technology sectors, particularly in the emerging field of active gaming.

For those interested in learning more about the Cambridge location or getting a sneak peek of the Activate experience, information is available on the Activate Cambridge website. The company's unique approach to entertainment represents a pioneering effort in creating a new category that could reshape how people think about leisure activities and potentially contribute to more active lifestyles among patrons as the concept continues to evolve and influence the broader entertainment landscape.