Vicinity Motors Appoints Brent Phillips as President to Drive Electric Vehicle Expansion

Vicinity Motors has announced the promotion of Brent Phillips to the role of President, bringing over 30 years of commercial transportation industry experience to lead the company's strategic direction. Phillips previously served as General Manager at Alliance Bus Group, where he drove operational excellence and sales growth, and held the position of Vice President of Sales, Commercial Bus Group at REV Group, overseeing multiple brands and distribution channels across two manufacturing facilities.

In his new capacity, Phillips will spearhead Vicinity Motors' sales, assembly, procurement, and engineering teams while providing clear direction for the company's sales and operations programs. A key initiative involves ensuring fleets have access to Canada's only purpose-built, fully-electric work truck through the VMC 1200 Dealer network. This strategic focus aims to strengthen the company's position in the electric commercial vehicle market by providing comprehensive support for vehicle sales and service.

Phillips will also lead the expansion of a strategic network of VMC 1200 Dealers across the United States, marking a significant step in the company's North American growth strategy. Additional priorities include bringing production of the Vicinity Lightning electric bus to Ferndale, Washington, and enhancing the existing VMC 1200 Dealer network throughout Canada. These moves underscore Vicinity Motors' commitment to expanding its electric vehicle manufacturing and distribution capabilities.

The appointment signals Vicinity Motors' intensified focus on scaling its electric transportation solutions amid growing demand for sustainable commercial vehicles. With Phillips' extensive background in distribution and manufacturing leadership, the company is positioned to accelerate its market presence and operational efficiency. The strategic initiatives align with broader industry trends toward electrification in commercial transportation, potentially influencing competitive dynamics in the electric work truck and bus segments.

Phillips' leadership is expected to drive innovation and market penetration for Vicinity Motors' electric vehicle offerings, including the VMC 1200 and Vicinity Lightning models. The company's emphasis on dealer network development and production localization reflects a comprehensive approach to capturing market share in the evolving electric transportation sector. This leadership transition comes as commercial fleets increasingly adopt electric vehicles to meet sustainability goals and regulatory requirements.