Direct Liquidation Owner Launches Year-Long Auction Initiative to Support Fallen Officers' Families

Jeff Schwarz, owner of Direct Liquidation and Direct Auctions, has committed to a year-long initiative to support the Memorial Ribbon Society of Canada. Throughout 2024, he will be auctioning off donated items, with the proceeds going to the non-profit organization that assists the families of fallen police and peace officers. This sustained fundraising effort represents a significant commitment to supporting those affected by line-of-duty deaths in law enforcement communities across Canada.

The first auction kicks off on Saturday, March 23, featuring a range of donated items from Schwarz's partners. Among the lots available are a Moes sectional sofa, a signed Gordie Howe Team Canada jersey, a Bradley Original Smoker, a 36-volt electric bike, and five comprehensive mini auto detailing packages valued at $1,500. These diverse items appeal to various interests, potentially attracting a wide range of bidders and maximizing fundraising potential for the cause.

Successful bidders of each item can not only enjoy their newfound treasure but can know that their purchase is going to support families and children of our fallen honourable law enforcement, said Schwarz, also known as The Liquidator. Plus, participating in online auctions is fun. Things can get pretty crazy, and I love engaging with bidders live online. The interactive nature of these auctions creates an engaging fundraising experience while maintaining focus on the charitable purpose.

Schwarz, who has been in the buying and selling business for over 25 years, believes in bringing buyers and sellers together with everyone winning. His television show, The Liquidator, which ran for five seasons in over 160 countries, showcased his talent for procuring and selling quality goods. This professional background positions him well to maximize the fundraising potential of the donated items throughout the year-long campaign.

The Memorial Ribbon Society auction is open for registration, and bidders can participate online or set a maximum bid if they cannot attend the live event. Throughout the year, Direct Auctions will continue to add donated lots to raise funds for the worthy cause. This ongoing approach ensures sustained support for the Memorial Ribbon Society of Canada and the families it serves, rather than being limited to a single fundraising event.